Did Luke Wilson convince you at AT&T doesn't drop calls? What about Eric Clapton making you want to get a T-Mobile phone that plays like a Fender guitar? Celebrities were shilling for brands more than last year, according to a study of Grammy Awards ads by media licensing consultancy GreenLight. About 15% of 2010 Grammy ads featured celebrity endorsements, a 150 percent surge from last...
Source : The Business Insider (subscribe)
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